BFM 89.9
The Business Station
BFM 89.9
The Business Station
Scaling Up with Endeavor Part 3 : Marketing for Scale-Ups
Scaling Up with Endeavor Part 3 : Marketing for Scale-Ups
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16 mins
29 mins
7 mins
Building brand equity, understanding the distinction between marketing, communications and paid advertising and what you want each of those to achieve for your company, changes when you move away from the lean methods typical to startups and start growing large. What are the strategies and best practices for scale-ups?
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