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Multinationals rising from the soil of emerging markets

Amitava Chattopadhyay, Professor of Marketing, The INSEAD Chaired Professor of Marketing and Innovation

24-Nov-12 06:27

Multinationals rising from the soil of emerging markets

While there are challenges of going international, corporations from emerging markets are doing so. Writer and collaborators explore the strategies for disrupting markets and building brands - Lim Soon Heng speaks to Amitava Chattopadhyay, author of "The New Emerging Market Multinationals", about how these companies came to become strong players on the global stage.


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