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Podcast  >  Enterprise  >  Resource Centre  >  Multinationals rising from the soil of emerging markets

Multinationals rising from the soil of emerging markets

Amitava Chattopadhyay, Professor of Marketing, The INSEAD Chaired Professor of Marketing and Innovation

24-Nov-12 06:27

While there are challenges of going international, corporations from emerging markets are doing so. Writer and collaborators explore the strategies for disrupting markets and building brands - Lim Soon Heng speaks to Amitava Chattopadhyay, author of "The New Emerging Market Multinationals", about how these companies came to become strong players on the global stage.


Tags:  Internet, e-Business, m-commerceOther personality interviewsManagerial Resources/Development

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