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Podcast  >  Enterprise  >  Resource Centre  >  Red Ocean Traps

Red Ocean Traps

Raj Kumar

10-Aug-15 13:00

Red

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans. UCSI Blue Ocean Strategy has identified six salient traps built into managers’ mental models. 


Tags:  UCSiblueoceanstrategyrajkumarredtripsinvestingFinancial ServicesCEO/Business leadersEntrepreneur interviewsPersonal FinanceManagerial Resources/DevelopmentEntrepreneur Resources/Development

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