Thinking Out of the Box
Raj Kumar, UCSI Blue Ocean Strategy Consulting
24-Feb-15 13:00
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In many industries, boundaries are set and structure by big players while all the other companies have to play by the “rules”. This is what is called structuralism.This limits the thinking of the leaders and makes it difficult to think of new ways of doing business, to reconstruct the market boundaries. How can organisations break free to truly innovate?
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