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Stretching The Truth About Your Eco-Achievements? Tsk Tsk.

Ho Paik San, Associate Insights Director, Isentia

22-Nov-22 11:00

Stretching The Truth About Your Eco-Achievements? Tsk Tsk.

Sustainable, Eco-Friendly, All-Natural. These are some of the claims brands and businesses commonly make about their products, as they jump on the sustainability bandwagon. But are these claims for real, or are they just marketing ploys to frame themselves as ESG conscious? Well according to Isentia, there’s plenty at risk for industries and brands when it comes to Greenwashing. We discuss the repercussions, and if there’s hope for those who’ve incurred the wrath of Malaysian consumers.


Image Credit: Shutterstock | Black Salmon

Produced by: Audrey Raj

Presented by: Audrey Raj


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Categories:  CorporatesentrepreneursSME

Tags:  green marketingethical marketingsustainable marketinggreenwashingbrandingesgsustainability





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