Real time data plays a critical role in becoming a data-driven business. By collecting and analysing data in real time, organisations can make informed decisions quickly and adapt to changes in the market or customer behaviour.

But is real time data essential to every business? And how do we build a culture that values data-driven decision making and empowers employees to use this data effectively?

Deb Dutta from DataStax talks to us about the real value of real time data.

Photo Credits: Freepik | our-team