BFM 89.9
The Business Station
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Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
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Guest: Fariz Maswan (Head of Sales & Partnership), Ninja Van Malaysia
There’s a new breed of online shoppers in Southeast Asia. While most of us return to the malls for the bulk of our shopping after the pandemic, this segment of savvy, loyal e-commerce shoppers continue to buy all they need online - accounting for almost half of the total e-commerce purchases in the region. Our friends from Ninja Van Malaysia give us some insights into this segment of the population, and what local e-commerce players can do to win the hearts of these e-shoppaholics.
Photo Credits: Shutterstock
Presenter: Audrey Raj
Producer: Audrey Raj
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