Do you shop online? Chances are you prefer to shop online these days than driving out to your nearest mall. The online retail spending is growing huge thanks to the growing population of younger generations and also the rapidly increasing usage of mobile devices in the country and better broadband services. Futhermore, as the Government is playing a crucial role in promoting e-commerce and mobile consumption in Malaysia through the Economic Transformation Programme (ETP), the e-commerce market is expected to grow tremendously in the next 5 years. We speak to Hoseok Kim, CEO of 11street, a new online marketplace that came in to Malaysia to talk about the importance of education to empower local SMBs in the e-commerce bandwagon.