BFM 89.9
The Business Station
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23 mins
2 mins
43 mins
Would you let AI choose your wardrobe? Fashion e-commerces increasingly see personalisation as key to reaching consumers online, notably in the form of artificial intelligence (AI) stylists. These dressed-up algorithms can trawl through enormous amounts of customer data to make personalised styling suggestions. But do they limit intuitiveness and individuality? Or can AI stylists help to nurture self-expression?
Presenter: Richard Bradbury
Producer: Richard Bradbury
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