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Creating Engaging AR Content

Mundzir Abdul Latif , Creative Director of The Ministry Asia | Andrew Yew, Technical Director of The Ministry Asia

08-Mar-18 10:00

Creating Engaging AR Content

Augmented Reality functions in all sorts of industries. We’ve all seen videos of AR being used as marketing tools, or through interactive holograms, and yet why is it so hard for us to integrate this into our everyday lifestyles? On the show today we have Mundzir Abdul Latif and Andrew Yew to talk about the role of AR in our society, and The Ministry Experience; a local live brand experience agency specialised in augmented reality engagements.

Produced by: Jeff Sandhu


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