Not too long ago, companies were relying on trade shows, conferences and a slew of other physical activities to generate leads for their businesses. Fast forward to the pandemic, nearly all modern marketing programs have turned digital, with customer experience under the spotlight now more than ever. Hyper-personalisation has been recently lauded as the future of marketing and customer experience, with the ability to provide businesses with a turnaround and capture more market segments.

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Produced by: Richard Bradbury

Presented by: Richard Bradbury

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrpreneurship,  Tech

Tags:  Saas,  Hyper-personlaisation,  Big Data,  marketing,  martech,