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Chinese retail giant Taobao is known for its online shopping deals and sales like 11.11. Now Malaysians can experience this online store in a physical store at MyTown Shopping Mall, the largest Taobao store in the country. We speak to Jess Lew of Tmall World Malaysia on why the need to go offline for their online retail store.
Presenter: Jeff Sandhu
Producer: Jeff Sandhu
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