Thanks to the cryptocurrency boom of 2017, Bitcoin saw a huge spike in demand. Around the same time, digital asset exchanges, more popularly known as cryptocurrency trading platforms, became abundant in Malaysia. Largely misunderstood at the time but involving a lot of money, the industry was ripe with exploitative groups of people looking to mislead eager early adopters. In June of 2017, SINEGY was born out of this popularity, with a passionate group of individuals from finance and digital backgrounds coming together to develop and provide a digital asset exchange service for Malaysians, by Malaysians.