BFM 89.9
The Business Station
Recommended
16 mins
29 mins
7 mins
Guest: Melvin Chee, CEO & Co-Founder, RPG Commerce
For decades, a handful of brands dominated the consumer retail landscape. Whether it was Gillete razors, or Kodak in cameras - the top brands in the US remained unchanged from 1923 to 1983. And then the Internet came along and democratised the tools required to start and scale a business. New startups emerged, DTCs (Direct to Consumer); and they were very, very successful. But with so many new brands joining the rank and file, how do you ensure that your product or service stands out? We take a deep dive into the tech of DTC and B2C marketing with RPG Commerce.
Presenter: Richard Bradbury
Producer: Richard Bradbury
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