What does a Formula 1 race winner, Germany at the World Cup 2014, 2013 Dengue outbreak and teen pregnancies have in common? Data. We’re all decided by data. That’s the world that we live in today. We speak to Sharala Axyrd, founder and managing director of The Centre of Applied Data Science and Dr Michael Li, Executive Director of The Data Incubator to talk about embracing the age of big data and common sense.