BFM 89.9
The Business Station
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Now imagine this, sitting at home and being able to shop for the product that you saw on tv immediately or engaging with the related brand. All this is happening sooner than you think thanks to devices like the Xbox One. Gaming for E-Commerce is about to transform the way brands market themselves in the near future. Guy Hearn, Chief Innovation Office Asia Pacific of Omnicom Media Group talks about this and the opportunities for your business.
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