Would Rebranding 3D Jobs Make Them Appealing?
S. Arutchelvan, Deputy Chairperson, Parti Sosialis Malaysia (PSM), and national coordinator of MARHAEN | Andrew Pereira, CEO, General Assembly Malaysia
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The Malaysian Employers Federation has suggested that 3D jobs would need to be rebranded to make them more acceptable for locals. Would this actually work though? We discuss the effectiveness of the proposed rebranding and also the factors that make 3D jobs unappealing. Next, we expand the conversation to cover the importance of job titles and how they affect the way a job a perceived.
Image source: Rodolfo Quirós, Pexels
Produced by: Lee Chwi Lynn, Sharmilla Ganesan, Jeremy Ng
Presented by: Lee Chwi Lynn, Sharmilla Ganesan
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Categories: social issues