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In Advertising, Loyalty Is Key

11 mins·07:45, 30 Jun 2020
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In Advertising, Loyalty Is Key

11 mins
·
07:45, 30 Jun 2020
·

The MCO has disrupted consumption patterns and advertising spend and also caused several well-known media brands to cease publications and cut jobs in Malaysia. Jon-Paul Best,Managing Director, Nielsen Media Malaysia predicts ad trends, and how media companies could survive.

Presenter: Noelle Lim, Roshan Kanesan, Lyn Mak

Producer: Dayana Mustak

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