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In Advertising, Loyalty Is Key

Jon-Paul Best, Managing Director, Nielsen Media Malaysia

30-Jun-20 07:45

In Advertising, Loyalty Is Key

The MCO has disrupted consumption patterns and advertising spend and also caused several well-known media brands to cease publications and cut jobs in Malaysia. Jon-Paul Best,Managing Director, Nielsen Media Malaysia predicts ad trends, and how media companies could survive.

Produced by: Dayana Mustak

Presented by: Noelle Lim, Roshan Kanesan, Lyn Mak

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Categories:  Business AnalysisPoliticsSocial IssuesInvestments

Tags:  local mediaCovid-19advertisingTVmagazinenewspaper

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