BFM 89.9
The Business Station
The Enigma Known As Airbnb, According To IMD
9 mins·07:37, 10 Dec 2020
The Enigma Known As Airbnb, According To IMD
9 mins
·
07:37, 10 Dec 2020
·
Recommended
46 mins
45 mins
33 mins
Soon about to debut in the public markets, Airbnb might be valued as much as $42b in a year in which tourism and travel were decimated. Why come out now? And is it worth the money?
Howard Yu, Professor of Management and Innovation at IMD, analyses.
Image Credit: Shutterstock.com
Presenter: Khoo Hsu Chuang, Wong Shou Ning
Producer: Lyn Mak, Sim Wie Boon
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