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BCorp: Beyond Green Marketing

26 mins·09:30, 16 Jan 2024
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BCorp: Beyond Green Marketing

26 mins
·
09:30, 16 Jan 2024
·

Guest: Tan Ee Beng, ESG Services Manager, Genashtim

Can business be a force for good? That’s the premise behind B Corp certification, a label bestowed upon for-profit businesses that undergo a rigorous assessment by the global non-profit organisation, B Lab. What does the certification process entail and what are the benefits of being a B Corp? Tan Ee Beng, ESG Services Manager of Genashtim walks us through the procedure.

Genashtim is the Southeast Asia representative for B Lab through B Market Builder Southeast Asia.

People, Planet, Profit is brought to you by UMW Toyota.

Image credit: Shutterstock.com

Presenter: Shazana Mokhtar

Producer: Shazana Mokhtar

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