BFM 89.9
The Business Station
Behind The Glitz + Glamour Of Lifestyle Magazines
22 mins·09:30, 29 Jan 2018
Behind The Glitz + Glamour Of Lifestyle Magazines
22 mins
·
09:30, 29 Jan 2018
·
Recommended
16 mins
29 mins
7 mins
Rubin Khoo, the Editor in Chief of Prestige and AugustMan magazines, shares with us his observations on the industry's challenging operating landscape that he is in today.
The magazine industry is in a state of flux globally and publishers need to adapt to the shifts in consumer behaviour.
Rubin shares how journalists today have to evolve and adopt the "360" approach.
On top of this, so much industry talk today revolves around synergies across social platforms such as Instagram and Facebook as well as pivoting-to-videos.
Rubin weighs in on how big of a role social media is on magazine publishers today.
He also talks about how publishers measure the influence of "influencers".
Is the glitz and glamour of the lifestyle media real?
In a candid chat, Rubin takes us behind the scenes.
Listen in.
Presenter: Joyce Goh
Social MediaInfluencersEntrepreneursVivy YusofBryan LooLuxuryRetailersRetailNicheDatabasePrintDigitalEventsMediaPublishingMagazineLifestyleContentAspirationalMarketingInspiration
Share:
Recommended
May 9
·
16 minsMall-aysia: Why Are We Still Building Malls?
May 9
·
7 minsTariffs Heighten Recession Risk For Thai Economy
Recent episodes
0
Latest stories
Podcasts · May 9 · 11:00AM
Inter Sinks Barca, PSG Awaits in Final
43 mins
Podcasts · May 9 · 43 mins
Inter Sinks Barca, PSG Awaits in Final
Podcasts · May 9 · 10:00AM
Stuff We Missed: Blood Brothers/Projekt U.F.O/Hacks + Funny People
46 mins
Podcasts · May 9 · 46 mins
Stuff We Missed: Blood Brothers/Projekt U.F.O/Hacks + Funny People
Podcasts · May 9 · 9:00AM
Top 5 at 5: How Do Malaysians Feel About Najib's Royal Pardon?
43 mins
Podcasts · May 9 · 43 mins
Top 5 at 5: How Do Malaysians Feel About Najib's Royal Pardon?