Rubin Khoo, the Editor in Chief of Prestige and AugustMan magazines, shares with us his observations on the industry's challenging operating landscape that he is in today.

The magazine industry is in a state of flux globally and publishers need to adapt to the shifts in consumer behaviour.

Rubin shares how journalists today have to evolve and adopt the "360" approach.

On top of this, so much industry talk today revolves around synergies across social platforms such as Instagram and Facebook as well as pivoting-to-videos.

Rubin weighs in on how big of a role social media is on magazine publishers today.

He also talks about how publishers measure the influence of "influencers".

Is the glitz and glamour of the lifestyle media real?

In a candid chat, Rubin takes us behind the scenes.

Listen in.