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The Business Station
A Malaysian Icon - Chen Tien Yue, Royal Selangor Pewter
12 mins·04:39, 12 Mar 2009
A Malaysian Icon - Chen Tien Yue, Royal Selangor Pewter
12 mins
·
04:39, 12 Mar 2009
·
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9 mins
How does a family business survive more than a century? We ask Royal Selangor Pewter's Chen Tien Yue, who is the fourth generation of the family running the business. He talks about the importance of marketing, brand equity, overseas expansion and family teamwork.
Royal Selangor Family Business Marketing Brand Equity Overseas Expansion Family Teamwork Interior Design
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