BFM 89.9
The Business Station
BFM 89.9
The Business Station
For this Retailer, Dividend Policy Details Awaited as Shares Approach Record
For this Retailer, Dividend Policy Details Awaited as Shares Approach Record
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AEON Co. (M) Bhd Managing Director Ms Nur Qamarina Chew discusses:
- Rebranding exercise - ROI - Positioning - Aeon proposition;
- How many stores - cities - neighbourhoods;
- Whether target number of stores - yearly rollout plan;
- Key marketing point of 'constant interior refurbishment' - details;
- Middle-class target segment - research - data points;
- Expansion - Sungai Petani - Bukit Mertajam - Kulai - update - strategy;
- Buy or rent;
- East Malaysia - strategy - competition - rollout plans - details;
- Market evaluation and feasibility studies completed - conclusions on E.Malaysia marketApparently you have already carried out
- Responsible lending guidelines - demand implications;
- General Merchandise Stores versus property management division - growth and margin comparisons;
- Store openings - funding options;
- Dividend policy;
- CEO since May - first-ever woman MD outside Japan - life change - personal transition.
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