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A&W - Nostalgia and a New Demographic
23 mins·08:05, 15 Jan 2020
A&W - Nostalgia and a New Demographic
23 mins
·
08:05, 15 Jan 2020
·
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A&W was one of the first major fast food chains to step foot in Malaysia in 1963. Nearly 60 years on, and as the brand enters its second century of life, we speak to Kevin Bazner, CEO of A&W Restaurants, about changing consumer trends, growth plans, and how they plan to survive in the fast-paced world of F&B.
Presenter: Lyn Mak
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