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Bata Malaysia Courting Gen Z Sneakerheads
25 mins·08:00, 15 Nov 2021
Bata Malaysia Courting Gen Z Sneakerheads
25 mins
·
08:00, 15 Nov 2021
·
Recommended
43 mins
Bata has cultivated the brand "shoes for everyone" to great success, but does this everyman approach put it at a disadvantage compared to other more niche international brands? Additionally, the pandemic has also eaten into its bottom line, with Bata Malaysia recording a loss for 2020. What is newly-minted Country Manager Vaibhav Manrao's strategy to turn the ship around? He joins us on the Breakfast Grille to discuss Bata Malaysia's growth strategy.
Presenter: Shazana Mokhtar
Producer: Moh Heng Ying
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