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Tag Heuer: Keeping Up With The Times

Amelia Sillard, Vice President, Tag Heuer Southeast Asia | Amelia Sillard, Vice President, Tag Heuer Southeast Asia

05-Feb-16 08:07

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Tag Heuer: Keeping Up With The Times

The 155-year old Swiss watch brand, Tag Heuer, has seen a year of change. The company saw a leadership change; they readjusted their price positioning; and they joined the smartwatch game - partnering with Google and Intel - to combat the threat of the Apple Watch. Amelia Sillard, vice president of Tag Heuer Southeast Asia tells us more.


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Tags:  Tag Heuer,  watches,  horology,  smartwatch,  luxe,  retail,  luxury retail,  Swiss,  CEO/Business leaders


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