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Lazada: A Year's Worth Of Sales In One Day

Christophe Lejeune, CEO, Lazada Malaysia

04-Dec-18 08:05

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Lazada: A Year's Worth Of Sales In One Day

Lazada says that the 11.11 Singles' Day event was a success and they saw record sales, but just how big a sale was it for them?

We ask Christophe this and he revealed that their 1 single day of sales surpassed their 1 year of sales in 2014.

We also question Lazada's pathway to profitability.

While Singles' Day did help boost up Lazada to record sales, the event also brought about a major flaw in its ecosystem and that is the payments system -- which crashed during the sale.

We discuss this and the other challenges the company is facing in the fast moving e-commerce game.



Listen in.

Presented by: Joyce Goh


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Tags:  Alibabaretaile-commercee-retailtechnologye-paymentsInternet, e-Business, e-commerceMedia, Marketing, AdvertisingRetail, Fashion, Luxury GoodsCEO/Business leadersTechnologyTechBusiness AnalysisFashionSocial Issues


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