BMW - Electrification and Changing Demographics
Harald Hoelzl, CEO, BMW Malaysia
10-Jun-19 08:05
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BMW is one of two major carmakers who are synonymous with luxury here in Malaysia. But how will they adapt themselves to the changing world of mobility? We speak to BMW Malaysia CEO Harald Hoelzl about trends in electric vehicles, financing, and changing consumer behaviours in the automotive industry.
Presented by: Lyn Mak
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Categories: Business Analysis, Auto, Social Issues
Tags: BMW, electric vehicles, future models, Easy Drive financing plan, leaseback program,