Already squeezed by higher commodity prices, Johor-based biscuit maker, Hup Seng Industries Berhad is seeing its margins further impacted by the new Anti-Profiteering Mechanism.

Hup Seng's Group Executive Director, Kerk Chian Tung, shares her plans to face these challenges head on. 

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Tags:  Anti-Profiteering Mechanism,  price control,  Hup Seng Industries,  Biscuit maker,  family business,  Johor-based companies