QSR's Next Chapter For KFC & Pizza Hut
Merrill Pereyra, CEO (Restaurants Division), QSR Berhad
The F&B business - where KFC and Pizza Hut are parked under - is the jewel in the QSR Group. Hence why a bulk of the proceeds from the upcoming re-listing of QSR group would be used to further expand its F&B business.
We talk to Merrill about the business division’s growth strategies with the impending IPO exercise in the pipeline for their parent company that could bring about RM2 billion of fresh funds.
We also dive into the earnings trend of the businesses and look at whether the recent imposition of sugar tax would impact their margins.
Merrill shares with us the restaurant division's digital strategy.
Social media is becoming increasingly important for marketing, especially in the F&B sector.
What challenges do traditional F&B players such as themselves face in the midst of a fast moving digital landscape? Are they fast enough or have they missed the boat?
We ask Merill.
Presented by: Joyce Goh
Download the BFM mobile app. Stay at home and stay up-to-date.