M&C Saatchi, Digital Advertising, and a Post-Millennial Generation
Moray MacLennan, Worldwide CEO, M&C Saatchi
04-Apr-19 08:05
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Since the rise of the Internet, the advertising industry has been in constant flux. We speak to Moray Maclennan, Worldwide CEO of international advertising company M&C Saatchi, about the growth of the industry, regional trends, and changing consumer demographics.
Presented by: Lyn Mak
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Categories: SME, Markets, Fashion, Business Analysis, Social Issues
Tags: advertising, millennials, digital, internet, facebook, google, marketing,