Incumbent Maxis Responds to Rising Competition
Morten Lundal, CEO, Maxis Berhad
The saga of the unfavourable viral post is a reflection of greater competitive pressures within the telco sector. The 2 new players added to the 3 incumbents will benefit consumers while at the same time challenge the industry.
The other challenge is the online revolution and how a leader like Maxis will respond to it.
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