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Sports Sells... Big Time

10-Nov-17 08:05

Sports Sells... Big Time

Paul Gibbons, Managing Director of Sports Direct Malaysia, discusses the whys and wherefores behind his company's fourfold increase in stores, while also dispelling preconceptions on thin margins (not true), high staff turnover and attrition (not true) and a lucrative e-commerce model (also not true but only up to a point and for good reason).

Presented by: Khoo Hsu Chuang

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Tags:  Sports DirectSports EquipmentRetail Industrye-commerce

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