Sony is Cool Again
Satoru Arai, Managing Director, Sony Malaysia
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Just three years ago Sony was on the ropes and had lost its mojo. After a successful turnaround, Sony it is looking to the future with new innovative products and a marketing strategy focusing on customer experience. The Managing Director of Sony Malaysia, Satoru Arai tells us why Sony is cool again.
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Tags: Sony, cost control, electronics, profitability, motion picture, music, financial services, consumer electronic products, marketing, TV, television, competitor, data, market target, high resolution, camera hobbyist, Sony a9 camera, audio, e-commerce, distribution strategy, KLCC, innovation, customer experience, touchpoint, PlayStation, Xbox, hardware-centric gaming, online gaming, Japan, music content network services, coding, robotics