BFM 89.9
The Business Station
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16 mins
29 mins
7 mins
Just three years ago Sony was on the ropes and had lost its mojo. After a successful turnaround, Sony it is looking to the future with new innovative products and a marketing strategy focusing on customer experience. The Managing Director of Sony Malaysia, Satoru Arai tells us why Sony is cool again.
Sonycost controlelectronicsprofitabilitymotion picturemusicfinancial servicesconsumer electronic productsmarketingTVtelevisioncompetitordatamarket targethigh resolutioncamera hobbyistSony a9 cameraaudioe-commercedistribution strategyKLCCinnovationcustomer experiencetouchpointPlayStationXboxhardware-centric gamingonline gamingJapanmusic content network servicescodingrobotics
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