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Sony is Cool Again

Satoru Arai, Managing Director, Sony Malaysia

11-Jul-17 08:05

Sony is Cool Again

Just three years ago Sony was on the ropes and had lost its mojo. After a successful turnaround, Sony  it is looking to the future with new innovative products and  a marketing strategy focusing on customer experience. The Managing Director of Sony Malaysia, Satoru Arai tells us why Sony is cool again.


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Tags:  Sonycost controlelectronicsprofitabilitymotion picturemusicfinancial servicesconsumer electronic productsmarketingTVtelevisioncompetitordatamarket targethigh resolutioncamera hobbyistSony a9 cameraaudioe-commercedistribution strategyKLCCinnovationcustomer experiencetouchpointPlayStationXboxhardware-centric gamingonline gamingJapanmusic content network servicescodingrobotics





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