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Bonia, Rebranding Pays Off

Dato' Seri Daniel Chiang, Executive Director, Bonia Corporation Bhd

08-Feb-24 08:00

Bonia, Rebranding Pays Off

Listed back in 1994, Bonia has grown its footprint to more than 555 outlets but is the challenge staying relevant to fickle consumers who have a plethora of choice. Dato' Sri Daniel Chiang, their Executive Director tells us what their growth strategy is and why investors should consider this overlooked stock.

Produced by: Moh Heng Ying

Presented by: Wong Shou Ning

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Categories:  Corporatesmanagingfashion

Tags:  bonia corporationfashion

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