A Long Ride
Darren McLean, Executive Director, Sanderson Group
Theme parks have emerged as a policy tool to energise tourism and the local economy, which is music to the ears of a solutions provider like Sanderson. The relocation of Sanderson from Australia to Malaysia is also testament to the growth and strategic aspects of the Asia Pacific region. Can the Emerging Markets sustain a profitable business model? We talk about these issues as well as take a detailed look into the much anticipated Dreamworks-based Movie Animation Park Studio (MAPS).
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