BFood Builds Starbucks Momentum
Datuk Francis Lee Kok Chuan, Chief Executive Officer , Berjaya Foods Bhd
Datuk Francis Lee Kok Chuan, CEO of Berjaya Foods Bhd comes on the Breakfast Grille to talk about its recent move to wholly-own Berjaya Starbucks and how it plans to build on that going forward.Berjaya Foods, which is part of the Berjaya Group, is best known for its three main brands namely Kenny Rogers Roasters, Jollibean and Starbucks. As at the end of its 2014 FY, the company recorded 23.6% increase in its bottom line to RM23 million. With its shares price jumping following the news of the full acquisition of Berjaya Starbucks, we ask what the group's plans are for growing its crown jewel and the other brands in its umbrella.
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