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Differentiate and have brand personality

Kevin Gaskell, Former MD Porsche, BMW

16-Apr-13 02:39

Differentiate and have brand personality

We speak to Kevin Gaskell, former Managing Director of Porsche and BMW in the UK, on how he turned around and grew both companies, and what auto brands like Proton should do to become a global player. Gaskell is now a business consultant, and was with Porsche in 1987-1996, and BMW in 1996-2000.


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