BFM 89.9

HIGHLIGHTS  PRN2023
Podcast  >  Morning Run  >  The Breakfast Grille  >  Differentiate and have brand personality

Differentiate and have brand personality

Kevin Gaskell, Former MD Porsche, BMW

16-Apr-13 02:39

Differentiate and have brand personality

We speak to Kevin Gaskell, former Managing Director of Porsche and BMW in the UK, on how he turned around and grew both companies, and what auto brands like Proton should do to become a global player. Gaskell is now a business consultant, and was with Porsche in 1987-1996, and BMW in 1996-2000.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  bmwporschebusiness consultant





Play / Pause

Listen now : Raise Your Game:

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

11:05 AM

Raise Your Game

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

2:05 PM

Today I Learned

Ponzi Schemes & Pyramid Scams

3:00 PM

Earth Matters

Stories from Upper Baram Pt 1: The SLAPP Stops Here

3:35 PM

Earth Matters

From Rehab to Rainforest - Gibbon Family On Their Way to Ape-solute Freedom

4:05 PM

Health & Living

Ask A Psychologist: Laughter And Humour

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Everyone’s A Critic

8:05 PM

Just For Kicks

9:00 PM

GGWP

10:00 PM

Wavelength