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Sunil Sethi, Managing Director of Mondelez International Malaysia on the Breakfast Grille discussed:
- the challenges of changes in corporate ownership
- integration following acquisitions
- rationalising product focus and growth
- building corporate culture
- rebranding from Kraft to Mondelez
- “Malaysia’s Favourite Snacking Company”
- changes in eating habits and health
- consumer surveys
- development of products taylored to local tastes
- acquisitive?
- snack market in Malaysia and market share
- manufacture for export
- Malaysia compared to other ASEAN regional subsidiaries
- growth potential in the country
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