Ambience Does the Trick for Starbucks
John Culver, Starbucks
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
John Culver, Group President of China and Asia Pacific for Starbucks joins us on the Breakfast Grille to discuss:
- growth in APAC and China for the group
- the importance of the region for Starbucks
- regional consumption habits
- why Starbucks has succeeded in the region
- frequency of customer visits
- coffee farming in Yunan
- coffee retail prices
- product diversification
- loyalty cards
Download the BFM mobile app. Stay at home and stay up-to-date.