BFM 89.9
The Business Station
Recommended
31 mins
43 mins
John Culver, Group President of China and Asia Pacific for Starbucks joins us on the Breakfast Grille to discuss:
- growth in APAC and China for the group
- the importance of the region for Starbucks
- regional consumption habits
- why Starbucks has succeeded in the region
- frequency of customer visits
- coffee farming in Yunan
- coffee retail prices
- product diversification
- loyalty cards
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