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The Business Station
FIFA : Football Is For All, But Is It Really?
22 mins·08:00, 16 Nov 2022
FIFA : Football Is For All, But Is It Really?
22 mins
·
08:00, 16 Nov 2022
·
Recommended
Guest: Professor Simon Chadwick, Professor of Sport & Geopolitical Economy, SKEMA Business School and Co-Author of The Business of the FIFA World Cup
World Cup season is upon us and in the years and months leading up to the kick-off in Qatar this November 20th, we can't escape knowing about it. Go to the supermarkets and you see products from potato crisps to beers and fizzy drinks all emblazoned with the FIFA logo. It is for sure a big billion dollar global business which Simon Chadwick, a professor of sport & geopolitical economy, at the SKEMA Business School and also co-author of the Business of the FIFA World Cup, discusses with us.
Image credit: Shutterstock
Presenter: Keith Kam
Producer: Moh Heng Ying
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