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Tourism Malaysia Needs Clear Messaging During Health & Safety Fears

Datuk Musa Hj Yusof , Director General, Tourism Malaysia

05-Feb-20 08:05

Tourism Malaysia Needs Clear Messaging During Health & Safety Fears

It is undeniable that tourism dollars and by extension promotional dollars are important to the economy. But what is the promotional message in the wake of the coronavirus fears especially when 2020 has been earmarked as a Visit Malaysia Year? We also find out the strategy for Chinese and Indian tourist arrivals who outspend the top visitors, Singaporeans, by a wide margin but whose numbers remain relatively small.

Produced by: Julian Ng

Presented by: Julian Ng


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Categories:  TravelSocial Issues

Tags:  tourismvisit malaysia 2020VM2020coronavirushealth





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