With state elections around the corner, the political machinery of all parties is out in full force to campaign for their candidate of choice. The run-up to the polls have seen the usual mix of in-person ceramahs and door-to-door engagements, but Perikatan Nasional is also making waves on the social media front to its benefit. In the polarised and digital era that we live in today, which strategies are more effective in securing votes at the ballot box? Digital political communications consultant Tai Zee Kin weighs in.

Image by: Shutterstock