In describing Antarctica, adventurer Jon Krakauer said, "I think part of the appeal of Antarctica is experiencing some sort of power, the forces of the natural world". In the most unlikely of places, The Antarctic Sun publishes stories on science expeditions and life on the ice. We speak to the editor as he shares the publication's challenges operating from the planet's most extreme wilderness.

Annabelle Lee & Aziff Azuddin contributed to this report.

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Tags:  antarctic sun,  south pole,  Media, Marketing, Advertising