iM4U is a non-profit organization initiated by Prime Minister Datuk Seri Najib Razak to instill the spirit of volunteerism among our youth. On this World Radio Day, Rudy Malik, Chief Operating Officer of iM4U, and Kartini Kamalul Ariffin, Director of Radio at IM4U fm comes on the show to talk about the social causes iM4U champion as well as how they are getting young people to volunteer more.