Yesterday, the Women, Family and Community Development Ministry issued some advice for women to cope with being at home during this Movement Control Order. Among their tips: avoid wearing your home clothes at home, and put on a bit of makeup. Also, speak in a Doraemon-like tone to advise your husband how to do household chores. The backlash was of course swift and merciless, and the Ministry has since apologised. But what sort of impact does messaging like this have on women and men alike?