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Perikatan Nasional vs Warisan: Battle of the Billboards

Dr Bridget Welsh, Honorary Research Associate, University of Nottingham Asia Research Institute

18-Sep-20 14:30

Perikatan Nasional vs Warisan: Battle of the Billboards

Political parties on both sides of the divide have amped up their campaigning efforts by putting up eye-catching posters and billboards all across Sabah on the road to the Sabah state elections. What’s fascinating is that Perikatan Nasional and Warisan appear to be using different methods and styles to package their messages on their respective billboards. We explore the effectiveness of each method. 

Image Source: Shutterstock

Produced by: Dashran Yohan

Presented by: Dashran Yohan, Lim Sue Ann & Juliet Jacobs


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Tags:  The Bigger PictureThe Daily DigestSabah state electionscampaigningpolitical campaignsbillboardsGovernment/Regulatory/Policy MakingMedia, Marketing, AdvertisingPolitics, News, Current Affairs

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