Perikatan Nasional vs Warisan: Battle of the Billboards
Dr Bridget Welsh, Honorary Research Associate, University of Nottingham Asia Research Institute
Political parties on both sides of the divide have amped up their campaigning efforts by putting up eye-catching posters and billboards all across Sabah on the road to the Sabah state elections. What’s fascinating is that Perikatan Nasional and Warisan appear to be using different methods and styles to package their messages on their respective billboards. We explore the effectiveness of each method.
Image Source: Shutterstock
Produced by: Dashran Yohan
Presented by: Dashran Yohan, Lim Sue Ann & Juliet Jacobs
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