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万兽涌现的奶茶店,Tealive何以屹立不倒?

03-Aug-21 08:00

万兽涌现的奶茶店,Tealive何以屹立不倒?

走在街上随意做个街访,问一问路人甲乙丙丁,“你喝过Tealive吗?”,甲乙丙大概都说yes,没喝过的丁丁,也只是年纪太大,不适合喝甜饮,但他也一定听过Tealive,或者在商场、油站、商业区这些地方看过这个招牌。你也许心里会想,不过就是一家奶茶店,有什么了不起呢?但其实这就是它厉害之处,一个技术门槛那么低,几乎人人都可以投入售卖的产品,却可以在不到5年的时间内全国开了超过600个销售点,而且还进军了东南亚其他国家,英国也开了分店,而且不要忘记的是,在这短短的时间内,Tealive遇过特许经营权纠纷、然后又有开了一条又一条的奶茶街所带来的竞争、再来就是这一年多以来疫情对饮食业的冲击。当那奶茶街·一条接着一条消失以后,Tealive却在部署着上市了。你不得不好奇,那到底是一个什么样的商业策略,让公司走到今天。

要解答这些问题,问当事人就最好不过。我们这一期节目就迎来了Loob Holding Sdn Bhd创办人兼总执行长 Bryan Loo。

Produced by: 黄锦荣博士

Presented by: 黄锦荣博士


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