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Podcast > Enterprise > Marketing Mojo > Marketing Mojo: By-passing Sales & Marketing

Marketing Mojo: By-passing Sales & Marketing

Eugene Fong, Boxman | Alvin Fong, Boxman

11-May-13 04:32

Instead of hiring a sales and marketing person, Boxman, which started off as a two-man enterprise, decided to sell and market online. Three months after going online, they find that 70 percent of their traffic comes from online. ROI for every RM1 spent, Boxman earns RM21.

Tags: , Consumer Goods/Services, Managerial Resources/Development


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