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Podcast > Enterprise > Resource Centre > Red Ocean Traps

Red Ocean Traps

Raj Kumar

10-Aug-15 14:54


Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans. UCSI Blue Ocean Strategy has identified six salient traps built into managers’ mental models. 

Tags: UCSi, blue, ocean, strategy, raj, kumar, red, trips, investing, Financial Services, CEO/Business leaders, Entrepreneur interviews, Personal Finance, Managerial Resources/Development, Entrepreneur Resources/Development

 

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